The exercise wanted us to make a matrix chart on anything that you had recently purchased. The object i chose were my Earphones. A matrix in this case was to figure out the best reason for the purchase of those earphones.
Thursday, July 22, 2010
The Matrix Chart - Earphones
The exercise wanted us to make a matrix chart on anything that you had recently purchased. The object i chose were my Earphones. A matrix in this case was to figure out the best reason for the purchase of those earphones.
Village mapping
The class was divided into a groups of 2 setting out village Marasandra .With the help of the local villagemen, we staeted mapping the village of a big sheet of paper. Both groups set out to different directions which was later combined into 1. We marked out many important places along the way such as the important landmarks,shops etc.
Wednesday, July 21, 2010
Marasandra Village Visit
Marasandra is a Village in Uttarahalli near Bangalore where we visited to observe the famous pottery of that village. Marasandra is famous for its clay used for pottery which is available through a dead lake. The group reached the place at around 1 in the afternoon and with the help of a student who knew kannada started conversing with the people of the village. The village entrance had pots placed in a horizontal stack. As we progressed inside, we saw a huge pottery kiln where the freshly burned pot were placed and alongside it were kept the broken or waste pots. Further ahead, there were clay idols of the god Ganesha. We then took a trek to the place where the lake used to once be observing the whole village alongside.
Ergonomics - Kolkatta Chats
Kolkatta chats is famous for its delicious samosas and yummy tikkis. It is situated near the Aroma Bakery in Yelahanka,New Town,Bangalore.
Measurement were taken of the various tools that he uses to prepare the chats.
He uses a 22.4inch 'kadai', in which he fries 20 samosas at a time, with a tray with a load of samosas, selling more than 150 samosas per day. He also has his curd and 'chutney' containers, 5inches each, used in making the chats .
Daily Route Plan (17th July 2010)
Ergonomics(A science of designing the job, equipment, and workplace to fit the worker.)
I chose the 'Kolkatta Chat' seller for my report .
I chose the 'Kolkatta Chat' seller for my report .
Creating the Persona
MUKESH (KOLKATTA CHATS)
I am Mohan ,a farmer in the village of Bhagalpur in Uttar Pradesh .I had taken a loan of 1lakh from the money lender to buy land of 800x600 yard for farming ,and give the money lender pay him on half yearly basis of Rs.20,000 .The farming went pretty till flash floods hit Uttar Pradesh badly ,this event had destroyed all my crops and left the land uncultivable for a long time ,now the time is also near when I have to pay the money lender the half yearly money ,which he is asking for even after knowing about the event. But now all my crops have been destroyed and I have nothing to even for my own family. Desperate, I call up my brother Rakesh who is running a decent taxi business in Kolkata .he calls me up offering me help, not knowing how to ride a car, I work in one of his friend’s shop preparing the batter for sweets and few chats .but that couldn’t do much as it didn’t help me to earn enough. I risk my job and ask for people who could recommend me a job with a better earning. A worker and a friend of mine then recommended me to a place called Yelahanka in Bangalore where he did work for some time, knowing that if I had gained a good skill working in the shop .he told that that place had an increasing college population which included a large number of north Indians, who apparently love street foods. I invest some money, buy few utensils and start up a mobile Pani Puri shop. Investing a few more money, I rent out a 1 room apartment.
The ‘Pani Puris’ attracted many in the first day of sale. After having a successful 2month sale, i rented a small shop and started selling samosas and chats, hiring 3 workers with another Pani Puri stall. The chat sale was a good hit and improved the financial problem.
Now, after a period of 6months while returning back home, I find out that the money lender has now filed a case against me and is now asking for the entire sum to be paid .I then had to appear in court with the money lender literally pouncing on me for the money .after pleading to the court and telling about a loss due to a natural disaster .the court then gives me time to repay back the debt and also pay some natural disaster concession.
VENKATESHWARA(SRI VENKATESHWARA BAKERY)
Sri Venkateshwara bakery is one of the oldest running bakeries in Yelahanka new town, Bangalore, Venkateshwara is the proud owner of this successful bakery .one of the specialities of this bakery are the plum cakes which sell in a bulk during Christmas time. many of my privileged customers include the 'York hotel' and 'the inn' ,one of the most famous hotel on this side of the town .but I couldn’t experience the same joy of baking in the Christmas of 2000 when a sudden short circuit made all the machines in my shop fuse out ,this was a state of sudden crisis for me ,I had about 18 customers all banking upon me for the cake supply, I tried many times to make the machines work again but nothing worked out .that was one of the worst situations of my career ,I had to give the work order to other bakeries and had to give most of the advance money back .this event was a major loss in my career cause on one side I lost my customers and one the other side I had a huge loss in the money i invested for making the cakes. but the worst scenario in all this was the setting up of 'aroma bakery' which made a bigger and better shop and literally 'stole' all the privileged customers I had acquired all these years .
So now i had spend double the money, one, to setup the machines again and to also to customize my shop with that of Aroma Bakery so as to attract the customers back .
I am Mohan ,a farmer in the village of Bhagalpur in Uttar Pradesh .I had taken a loan of 1lakh from the money lender to buy land of 800x600 yard for farming ,and give the money lender pay him on half yearly basis of Rs.20,000 .The farming went pretty till flash floods hit Uttar Pradesh badly ,this event had destroyed all my crops and left the land uncultivable for a long time ,now the time is also near when I have to pay the money lender the half yearly money ,which he is asking for even after knowing about the event. But now all my crops have been destroyed and I have nothing to even for my own family. Desperate, I call up my brother Rakesh who is running a decent taxi business in Kolkata .he calls me up offering me help, not knowing how to ride a car, I work in one of his friend’s shop preparing the batter for sweets and few chats .but that couldn’t do much as it didn’t help me to earn enough. I risk my job and ask for people who could recommend me a job with a better earning. A worker and a friend of mine then recommended me to a place called Yelahanka in Bangalore where he did work for some time, knowing that if I had gained a good skill working in the shop .he told that that place had an increasing college population which included a large number of north Indians, who apparently love street foods. I invest some money, buy few utensils and start up a mobile Pani Puri shop. Investing a few more money, I rent out a 1 room apartment.
The ‘Pani Puris’ attracted many in the first day of sale. After having a successful 2month sale, i rented a small shop and started selling samosas and chats, hiring 3 workers with another Pani Puri stall. The chat sale was a good hit and improved the financial problem.
Now, after a period of 6months while returning back home, I find out that the money lender has now filed a case against me and is now asking for the entire sum to be paid .I then had to appear in court with the money lender literally pouncing on me for the money .after pleading to the court and telling about a loss due to a natural disaster .the court then gives me time to repay back the debt and also pay some natural disaster concession.
VENKATESHWARA(SRI VENKATESHWARA BAKERY)
Sri Venkateshwara bakery is one of the oldest running bakeries in Yelahanka new town, Bangalore, Venkateshwara is the proud owner of this successful bakery .one of the specialities of this bakery are the plum cakes which sell in a bulk during Christmas time. many of my privileged customers include the 'York hotel' and 'the inn' ,one of the most famous hotel on this side of the town .but I couldn’t experience the same joy of baking in the Christmas of 2000 when a sudden short circuit made all the machines in my shop fuse out ,this was a state of sudden crisis for me ,I had about 18 customers all banking upon me for the cake supply, I tried many times to make the machines work again but nothing worked out .that was one of the worst situations of my career ,I had to give the work order to other bakeries and had to give most of the advance money back .this event was a major loss in my career cause on one side I lost my customers and one the other side I had a huge loss in the money i invested for making the cakes. but the worst scenario in all this was the setting up of 'aroma bakery' which made a bigger and better shop and literally 'stole' all the privileged customers I had acquired all these years .
So now i had spend double the money, one, to setup the machines again and to also to customize my shop with that of Aroma Bakery so as to attract the customers back .
Daily Route Plan (16th July 2010)
Creating a persona/fictionous scenario on the business owners we researched on earlier.
Information Report
Selected the 'Kolkatta Chat' owner and the 'Bakery' owner for the research .
Mukesh owns the famous 'Kolkatta Chat' shop in Yelahanka New Town,Bangalore. He's native place is Allahabad, and has also worked in Banaras before migrating down to Bangalore .
He first started his business as a 'Pani Puri' seller and after a good profitable business rented a small shop on the same lane for Rs.3,800/month with an advance amount of Rs.35,000, now selling 'samosas' and 'tikkis'.
He had an initial investment of Rs.5,000 for setting up the shop and buying the neccesary utensils, he now has 3 people working under him .He sells about 800 items everyday which include more than 150 samosas and 60 tikkis.
Set up in 1992, Sri Venkateshwara Bakery is one of the oldest running bakeries in New Town Market in Yelahanka. The bakery is famous for its cakes and breads and sells more than 10Kg of cake everyday. 7 workers work under him. Mr.Venkateshwara(owner) had set up this bakery with an initial investment of Rs.6,00,000 and Rs.4,00,000/month investment now with bakery running well. He has machines for the cakes and breads in his bakery only which he changes after every 5 years but buys fried items on bulk.
The bakery mostly attracts young college students and old people coming along with their grandchildren .
Mukesh owns the famous 'Kolkatta Chat' shop in Yelahanka New Town,Bangalore. He's native place is Allahabad, and has also worked in Banaras before migrating down to Bangalore .
He first started his business as a 'Pani Puri' seller and after a good profitable business rented a small shop on the same lane for Rs.3,800/month with an advance amount of Rs.35,000, now selling 'samosas' and 'tikkis'.
He had an initial investment of Rs.5,000 for setting up the shop and buying the neccesary utensils, he now has 3 people working under him .He sells about 800 items everyday which include more than 150 samosas and 60 tikkis.
Set up in 1992, Sri Venkateshwara Bakery is one of the oldest running bakeries in New Town Market in Yelahanka. The bakery is famous for its cakes and breads and sells more than 10Kg of cake everyday. 7 workers work under him. Mr.Venkateshwara(owner) had set up this bakery with an initial investment of Rs.6,00,000 and Rs.4,00,000/month investment now with bakery running well. He has machines for the cakes and breads in his bakery only which he changes after every 5 years but buys fried items on bulk.
The bakery mostly attracts young college students and old people coming along with their grandchildren .
Daily Route Plan (14th - 15th July 2010)
To interview 2 small scale business owners and do a detailed research on them .
The Rs.100 task
The first exercise of this project started with a task to earn Rs.100 profit as a preview of this course, and also an insight to an first time earning experience .
The first few ideas that came in my mind were either all taken up or probably could'nt was'nt strong .So after a few brainstorming, i went back on a little on the art side and made paper bookmarks selling them for Rs.20 each .
i had made 6 bookmarks and sold them at brigade road,bangalore .I tested a little bit of business skills managed to sell 2 for Rs.40 .So i managed to earn a profit of Rs.120 subtracting the cost of investment .
The first few ideas that came in my mind were either all taken up or probably could'nt was'nt strong .So after a few brainstorming, i went back on a little on the art side and made paper bookmarks selling them for Rs.20 each .
i had made 6 bookmarks and sold them at brigade road,bangalore .I tested a little bit of business skills managed to sell 2 for Rs.40 .So i managed to earn a profit of Rs.120 subtracting the cost of investment .
Tuesday, July 20, 2010
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