Creating the Persona

MUKESH (KOLKATTA CHATS)
I am Mohan ,a farmer in the village of Bhagalpur in Uttar Pradesh .I had taken a loan of 1lakh from the money lender to buy land of 800x600 yard for farming ,and give the money lender pay him on half yearly basis of Rs.20,000 .The farming went pretty till flash floods hit Uttar Pradesh badly ,this event had destroyed all my crops and left the land uncultivable for a long time ,now the time is also near when I have to pay the money lender the half yearly money ,which he is asking for even after knowing about the event. But now all my crops have been destroyed and I have nothing to even for my own family. Desperate, I call up my brother Rakesh who is running a decent taxi business in Kolkata .he calls me up offering me help, not knowing how to ride a car, I work in one of his friend’s shop preparing the batter for sweets and few chats .but that couldn’t do much as it didn’t help me to earn enough. I risk my job and ask for people who could recommend me a job with a better earning. A worker and a friend of mine then recommended me to a place called Yelahanka in Bangalore where he did work for some time, knowing that if I had gained a good skill working in the shop .he told that that place had an increasing college population which included a large number of north Indians, who apparently love street foods. I invest some money, buy few utensils and start up a mobile Pani Puri shop. Investing a few more money, I rent out a 1 room apartment.
The ‘Pani Puris’ attracted many in the first day of sale. After having a successful 2month sale, i rented a small shop and started selling samosas and chats, hiring 3 workers with another Pani Puri stall. The chat sale was a good hit and improved the financial problem.
Now, after a period of 6months while returning back home, I find out that the money lender has now filed a case against me and is now asking for the entire sum to be paid .I then had to appear in court with the money lender literally pouncing on me for the money .after pleading to the court and telling about a loss due to a natural disaster .the court then gives me time to repay back the debt and also pay some natural disaster concession.


VENKATESHWARA(SRI VENKATESHWARA BAKERY)
Sri Venkateshwara bakery is one of the oldest running bakeries in Yelahanka new town, Bangalore, Venkateshwara is the proud owner of this successful bakery .one of the specialities of this bakery are the plum cakes which sell in a bulk during Christmas time. many of my privileged customers include the 'York hotel' and 'the inn' ,one of the most famous hotel on this side of the town .but I couldn’t experience the same joy of baking in the Christmas of 2000 when a sudden short circuit made all the machines in my shop fuse out ,this was a state of sudden crisis for me ,I had about 18 customers all banking upon me for the cake supply, I tried many times to make the machines work again but nothing worked out .that was one of the worst situations of my career ,I had to give the work order to other bakeries and had to give most of the advance money back .this event was a major loss in my career cause on one side I lost my customers and one the other side I had a huge loss in the money i invested for making the cakes. but the worst scenario in all this was the setting up of 'aroma bakery' which made a bigger and better shop and literally 'stole' all the privileged customers I had acquired all these years .
So now i had spend double the money, one, to setup the machines again and to also to customize my shop with that of Aroma Bakery so as to attract the customers back .