Design requirements of the company.
The company being in its initial form requires a brochure/catalogue depicting the lifestyle products it is wishing to sell.
The company's main focus being the upliftment of the crafts of the local population of Honnavar and bringing their work into the urban market. It requires a more sensitive outlook for it is not an all commercial product range hence the ethnicity and cultural value of the people of Honnavar have to be safeguarded.
It should also showcase their craftsmanship and need based skills which intern reflects in the products they make.
Cost of production which include printing and paper cost can be subjected to change and edits should be made later if and when the company economizes on its brochure.
The size factors remains that they should fit on a table top under a paper weight.
Therefore depend on the designer’s preferences and ergonomics of the system setup.
The brand created needs to click with a varied urban mid-class market looking forhandmade home products with antique and rare to find.
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