Friday, September 3, 2010

The Two Artists

As an entrepreneur for this course, I would appoint artists from our college to design products with their respective styles and ideas. These artists will further be paid a royalty based on the sales of these products. The total manufacturing cost would include the cost of paper, printing, cutting and packaging.
The two artists working along with me are sibya Rosalyn and shaivalini Kumar from Srishti School of art and design, Bangalore.
Sibya has an interest in, almost Mexican looking style of making skulls whereas Shaivalini has a touch of Japanese vector art in her work and creates the best with it.

Sunday, August 29, 2010

Work Progress

Aiming at small and affordable products, I jotted down a few ideas of what I could make. I came to many conclusions and selected the ones which would suit best and easily manufactured.
Some of the ideas I came up with were bookmarks, posters, mouse pads, badges, fridge magnets etc.I then sniffed through some books to get more ideas that I could use for my products.

Monday, August 16, 2010

The client brief

Design requirements of the company.
The company being in its initial form requires a brochure/catalogue depicting the lifestyle products it is wishing to sell.

The company's main focus being the upliftment of the crafts of the local population of Honnavar and bringing their work into the urban market. It requires a more sensitive outlook for it is not an all commercial product range hence the ethnicity and cultural value of the people of Honnavar have to be safeguarded.

It should also showcase their craftsmanship and need based skills which intern reflects in the products they make.

Cost of production which include printing and paper cost can be subjected to change and edits should be made later if and when the company economizes on its brochure.
The size factors remains that they should fit on a table top under a paper weight.
Therefore depend on the designer’s preferences and ergonomics of the system setup.

The brand created needs to click with a varied urban mid-class market looking forhandmade home products with antique and rare to find.

Honnavar Visit

After an overnight bus journey from Bangalore, we reached the town of Honnavar. Hop skipping; we dodged through the puddles caused by the continuous rain. We stayed at a Savita’s place, who organised this trip, where we were warmly greeted by her parents. After being allotted to our room, we started with our project work.

DAY 1
The official day 1 started with the traditional ‘kotte rotti’ breakfast. We were then introduced to Hanumi of the
Gomukkul community, who showed us their famous ‘shedi kale’ art. The art materials used is a clay paste with several other stone elements added. The brushed used a like a four tooth comb made out of the husk of a beetle nut on which even we tried our hand on. We visited the Mavinkure islands in the evening where we met a large family taught us to weave mats made out of locally grown tall dry grass and also learned the local way to chiselling a coconut. I was also gifted a grass pouch by one of them as a souvenir.
After the interactive session with this big family, we trekked back to have a traditional south Indian delicacy.
Day 1 at Honnavar taught us what the tribe at Mavinkure island did for a living, and the traditional arts being overtaken by the upcoming technology of fast and cheap products.

DAY 2
Day 2 started with an early note where we visited ‘Salvador Mane’, learning the process of rope making. It starts with decaying coconuts for 9-11 months, beating it to produce fibres and then drying it to make it ready to use. A interesting local invention to see was the use of a cycle wheel like a charka that the locals came up with to substitute the traditional way of making the ropes with hands. The villagers one this island were mostly Christians who mainly worked in fields for a living.
We then the other part of Mavinkure island belonging to the Gomakkul community visiting one of the houses which invited us to their place for a sweet dish delicacy known as ‘shevge hutla’ prepared especially for a pregnant woman. Carefully balancing ourselves through the paddy fields, we reached their house where they showed us the entire process of preparing the rice and coconut milk for the dish.
We met two women of the famous Halakki tribal community who came over at Savita’s house. Sadly, these were the last generation of the traditional of Halakkis who wore their traditional dress. Fully loaded with jewellery were one of their traditions which they would never take off . We had a nice conversation where they asked us questions. Few of the girls then volunteered to be dressed up in their traditional wear.

DAY 3
We set off to visit the Halakki tribe learning about their traditions and rituals. After spending a long time there, were started trekking to reach to the tribe famous for their pots with lizard skin heads forming a tabla. They sing in a group each having a different size table and sing during the harvest times from dusk to dawn. This meeting in particular was a great cultural bonding where we (our group and theirs) danced and sang along with music and dance belonging to each other’s culture.
Back again at Savita’s place, we were shown the Halakki way of extracting threads out of cactus used as threads for their bead necklaces.

DAY 4
The last day was packed with fun as we first experienced a traditional Brahmin meal and then a visit to one of the beaches of Honnavar swimming in the sea with a downpour of rain from above. We were served with hot pakoras which after being in the heavy rain tasted even better. We then left for Bangalore to catch our bus

The experience of Honnavar was one that cannot be forgotten. It gave me a view of how some people in this world are content even with the minimal, yet having so much in them.

The Honnavar Project

Honavaar is a port town in Uttara Kannada district of Karnataka, India. Vast in its culture, its also a famous export hub. As my project aim, i focused on PRA(participatory rural appraisal) incorporating the knowledge and opinions of the rural people .

Tuesday, August 3, 2010

REFLECTION

1. The money earning exercise; what are its outcomes?
Ans. The money earning exercise gave us an outlook as to how you start a business from scratch and make it progress through your own skill to create new and improved ideas. This particular exercise was also made us think spontaneously to come up with something quick which made us reject several ideas that we normally would have chosen.

2. What other similar exercises can be created?
Ans.Similar exercises can be included in military exercises where one is taught to think on a spontaneous ground on an onset or during a war .
It can also be used in paramedic training where one has to work as part of a emergency medical service provision in a given area.

3. What kind of research tool is role play?
Ans.Similar exercises can be included in military exercises where one is taught to think on a spontaneous ground on an onset or during a war .
It can also be used in paramedic training where one has to work as part of a emergency medical service provision in a given area.

4. What are its advantages over plain interviews.?
Ans. Role play emphasis the 'real world'. It challenges to deal with complex problems and to use a variety of skills beyond those employed in a typical research project. Role playing presents the student a valuable oppoturnity to learn not just the course content, but the other perspectives on it.

5. What is ergonomics?
Ans. Ergonomics is the science of designing the job, equipment, and workplace to fit the worker. It is all about designing things to suit their users. The design could be on a physical level, like making sure a chair, knife or shovel is easy to use for the task intended, or it could be on a psychological level, like making sure a computer program or instrument panel is easy to understand.

6. How is it a research tool?
Ans. Ergonomics takes account of the worker's capabilities and limitations in seeking to ensure that tasks, equipment, information and the environment suit each worker.

7. What kind of user understanding does ergonomics provide?
Ans.User understanding can help us as designers to look at a 'global requirement' of people which would help us better to fulfill consumer goals of health and productivity.

8. What is a scenario or persona, what are the advantages of creating them?
Ans.Personas are fictional characters created to represent the different user types within a targeted attitude and behaviour set. They are tools or methods for market segmentation. Personas are useful in considering the goals, desires, and limitations of brand buyers and users in order to help to guide decisions about a service.

9. What are the advantages of a matrix as a research tool?
Ans.The matrix is a search tool which looks into different aspects of a product to know dis/likes of the people on a whole.The good way to do such analysis is buy asking several shop owners selling that particular product.

10. How can it also work as a design tool?
Ans. By looking at the different aspects of the specific product specific product, designers can focus better on the wants of the people on the whole resulting in consumer satisfaction. It can also be useful in better Ergonomics.

11. Give two examples of second level understandings from Marasandra village based on your own reflective judgement.
Ans.To my surprise the villages on route were an example of the new developing india - equipt with satellite television and various other facilities such as grocery shops stocked with common commercial products which are easily available to us in our cities.

12. Give two examples of design interventions that you can do based on this 2 weeks of research.
Ans.Two weeks of this course has broadened my mind to understanding better as to how the business in this world is run and how creative and tactical one has to be to survive and excel.
Through my experience with the tribes i would like to bring out the uniqueness of their craft and style by incorporating them into various design interventions which will be commercially viable. i would be keen to experiment them into contermorary pieces of art or design.
As a student of the arts - it was an interesting journey for me to understand the simplicity of creation through natural materials - I would like to take this forward by creating a television serial to bring out and educate masses about various techniques used by these tribes to create. The interesting fact being how neglected these techniques are - being enviroment friendly and easy to make without any commercial exposure.

Thursday, July 22, 2010

The Matrix Chart - Earphones


The exercise wanted us to make a matrix chart on anything that you had recently purchased. The object i chose were my Earphones. A matrix in this case was to figure out the best reason for the purchase of those earphones.

Daily Route Plan (22nd July 2010)

How to make a matrix

Village mapping



The class was divided into a groups of 2 setting out village Marasandra .With the help of the local villagemen, we staeted mapping the village of a big sheet of paper. Both groups set out to different directions which was later combined into 1. We marked out many important places along the way such as the important landmarks,shops etc.

Daily Route Plan (20th July 2010)

Mapping Marasandra Village

Wednesday, July 21, 2010

Marasandra Village Visit

Marasandra is a Village in Uttarahalli near Bangalore where we visited to observe the famous pottery of that village. Marasandra is famous for its clay used for pottery which is available through a dead lake. The group reached the place at around 1 in the afternoon and with the help of a student who knew kannada started conversing with the people of the village. The village entrance had pots placed in a horizontal stack. As we progressed inside, we saw a huge pottery kiln where the freshly burned pot were placed and alongside it were kept the broken or waste pots. Further ahead, there were clay idols of the god Ganesha. We then took a trek to the place where the lake used to once be observing the whole village alongside.


Daily Route Plan (19th July 2010)

Visiting Marasandra Village

Ergonomics - Kolkatta Chats




Kolkatta chats is famous for its delicious samosas and yummy tikkis. It is situated near the Aroma Bakery in Yelahanka,New Town,Bangalore.

Measurement were taken of the various tools that he uses to prepare the chats.
He uses a 22.4inch 'kadai', in which he fries 20 samosas at a time, with a tray with a load of samosas, selling more than 150 samosas per day. He also has his curd and 'chutney' containers, 5inches each, used in making the chats .

Daily Route Plan (17th July 2010)

Ergonomics(A science of designing the job, equipment, and workplace to fit the worker.)
I chose the 'Kolkatta Chat' seller for my report .

Creating the Persona

MUKESH (KOLKATTA CHATS)
I am Mohan ,a farmer in the village of Bhagalpur in Uttar Pradesh .I had taken a loan of 1lakh from the money lender to buy land of 800x600 yard for farming ,and give the money lender pay him on half yearly basis of Rs.20,000 .The farming went pretty till flash floods hit Uttar Pradesh badly ,this event had destroyed all my crops and left the land uncultivable for a long time ,now the time is also near when I have to pay the money lender the half yearly money ,which he is asking for even after knowing about the event. But now all my crops have been destroyed and I have nothing to even for my own family. Desperate, I call up my brother Rakesh who is running a decent taxi business in Kolkata .he calls me up offering me help, not knowing how to ride a car, I work in one of his friend’s shop preparing the batter for sweets and few chats .but that couldn’t do much as it didn’t help me to earn enough. I risk my job and ask for people who could recommend me a job with a better earning. A worker and a friend of mine then recommended me to a place called Yelahanka in Bangalore where he did work for some time, knowing that if I had gained a good skill working in the shop .he told that that place had an increasing college population which included a large number of north Indians, who apparently love street foods. I invest some money, buy few utensils and start up a mobile Pani Puri shop. Investing a few more money, I rent out a 1 room apartment.
The ‘Pani Puris’ attracted many in the first day of sale. After having a successful 2month sale, i rented a small shop and started selling samosas and chats, hiring 3 workers with another Pani Puri stall. The chat sale was a good hit and improved the financial problem.
Now, after a period of 6months while returning back home, I find out that the money lender has now filed a case against me and is now asking for the entire sum to be paid .I then had to appear in court with the money lender literally pouncing on me for the money .after pleading to the court and telling about a loss due to a natural disaster .the court then gives me time to repay back the debt and also pay some natural disaster concession.


VENKATESHWARA(SRI VENKATESHWARA BAKERY)
Sri Venkateshwara bakery is one of the oldest running bakeries in Yelahanka new town, Bangalore, Venkateshwara is the proud owner of this successful bakery .one of the specialities of this bakery are the plum cakes which sell in a bulk during Christmas time. many of my privileged customers include the 'York hotel' and 'the inn' ,one of the most famous hotel on this side of the town .but I couldn’t experience the same joy of baking in the Christmas of 2000 when a sudden short circuit made all the machines in my shop fuse out ,this was a state of sudden crisis for me ,I had about 18 customers all banking upon me for the cake supply, I tried many times to make the machines work again but nothing worked out .that was one of the worst situations of my career ,I had to give the work order to other bakeries and had to give most of the advance money back .this event was a major loss in my career cause on one side I lost my customers and one the other side I had a huge loss in the money i invested for making the cakes. but the worst scenario in all this was the setting up of 'aroma bakery' which made a bigger and better shop and literally 'stole' all the privileged customers I had acquired all these years .
So now i had spend double the money, one, to setup the machines again and to also to customize my shop with that of Aroma Bakery so as to attract the customers back .

Daily Route Plan (16th July 2010)

Creating a persona/fictionous scenario on the business owners we researched on earlier.

Information Report

Selected the 'Kolkatta Chat' owner and the 'Bakery' owner for the research .

Mukesh owns the famous 'Kolkatta Chat' shop in Yelahanka New Town,Bangalore. He's native place is Allahabad, and has also worked in Banaras before migrating down to Bangalore .
He first started his business as a 'Pani Puri' seller and after a good profitable business rented a small shop on the same lane for Rs.3,800/month with an advance amount of Rs.35,000, now selling 'samosas' and 'tikkis'.
He had an initial investment of Rs.5,000 for setting up the shop and buying the neccesary utensils, he now has 3 people working under him .He sells about 800 items everyday which include more than 150 samosas and 60 tikkis.

Set up in 1992, Sri Venkateshwara Bakery is one of the oldest running bakeries in New Town Market in Yelahanka. The bakery is famous for its cakes and breads and sells more than 10Kg of cake everyday. 7 workers work under him. Mr.Venkateshwara(owner) had set up this bakery with an initial investment of Rs.6,00,000 and Rs.4,00,000/month investment now with bakery running well. He has machines for the cakes and breads in his bakery only which he changes after every 5 years but buys fried items on bulk.
The bakery mostly attracts young college students and old people coming along with their grandchildren .

Daily Route Plan (14th - 15th July 2010)

To interview 2 small scale business owners and do a detailed research on them .

The Rs.100 task

The first exercise of this project started with a task to earn Rs.100 profit as a preview of this course, and also an insight to an first time earning experience .
The first few ideas that came in my mind were either all taken up or probably could'nt was'nt strong .So after a few brainstorming, i went back on a little on the art side and made paper bookmarks selling them for Rs.20 each .
i had made 6 bookmarks and sold them at brigade road,bangalore .I tested a little bit of business skills managed to sell 2 for Rs.40 .So i managed to earn a profit of Rs.120 subtracting the cost of investment .